7 Powerful Marketing & Communication Tweaks

Alarmingly only 50% of businesses have a marketing plan compiled of integrated marketing communications or IMC which simply means messages are consistent across all channels and budget which experts suggest should be between 2 and 8% of our gross revenue.

Studies show that 62% of small business owners prefer to work on business matters other than their marketing strategy but this could come at the cost of lost markets and even businesses. 

When you have a plan, it is best practice to review annually but more often is better.  Set and review your plan thinking about:
– what is the objective or goal and what is your message or story
– where can you reach your target audience
– how will you roll out your strategy
– does your budget support your plan

Marketing is about selling your brand, values, products, and services and here are some simple ideas and tweaks to help small business owners: 
1. Pictures are part of your story and they should reflect your message and be eye catching, perhaps even thought provoking. 
2. Digital and Social Media marketing is necessary for every business.  These are broadcast platforms and when they are used correctly including being mobile friendly, people will generate marketing activity for you and share word of mouth recommendations. 
3. Your target market has preferences; some like to read message others will want to watch them.  For some, these preferences change with the seasons, in winter they will read but in summer they prefer to watch.
4.  We need to communicate with our audiences consistently in numerous ways, via our website, email, POS material, signage etc. 
5. Maintaining communication with your clients is critical.  It keeps them informed about what you are doing, and it helps you keep your finger on the business pulse, ensuring your customers are happy and content with you and it creates a channel for them to communicate concerns with you. 
6. Your strategy should be designed for maximum reach and frequency e.g., your audience sees your message on Facebook, then in your signage as they drive past and then again in their mailbox as a flyer.
7. Design your strategy so it will deliver on your objectives and keep you from rogue spending that is a waste of money. 

 A rough guide to spending your marketing budget is:
- 70% on brand, website, and other digital media
- 25% on public relations, advertising, and promotions
- 5% on event

Our marketing and communication experts are here to help you and you do not have to spend a lot of money and a quick return can be achieved with the right strategy so reach out to us.