VLOG - Company Culture, Community, & Morale

With 40% of your employees valuing company culture, community, and morale, it's crucial to prioritise these elements in your business. Putting your employees and the growth of your business first demands it. Welcome to part 4 of your 12-part Talent Acquisition and Retention Strategy (TARS). The purpose of your TARS is to deliver the outcomes detailed in your business plan and to promote a sustainable, thriving businessand typically comprises of 12 key components working seamlessly together to shape the outcomes outlined in your business plan.

Have you ever experienced a lacklustre or toxic workplace culture?

If so, you'll remember the resulting lack of enthusiasm and productivity, and you will understand how it contributes to 62% of employees leaving. Unfortunately, culture, community, and morale are often undervalued and neglected, despite being challenging to turn around as they heavily rely on human emotions and behaviours.

So, how do you start assessing the state of your business’s culture, community, and morale? Your first step is understanding the distinctions between these three elements.

Culture - encompasses shared values, beliefs, and practices shaping behaviour and interactions within an organisation.

Community - fosters a sense of belonging and connection, encouraging collaboration, communication, and mutual support.

Morale - represents the collective mood, attitude, and satisfaction of the workforce, impacting productivity and engagement.

Factors influencing morale include culture, leadership, recognition, work-life balance, and overall employee experience.

Company culture typically falls into four common types, with one usually more dominant:

Clan Culture - focuses on collaboration and well-being.

Adhocracy Culture - promotes entrepreneurship and creativity.

Market Culture - is dynamic and competitive.

Hierarchy Culture - emphasises formal structures and efficiency.

Regardless of the dominant culture, 94% of employees believe a defined company culture is crucial for success, clarifying business and employee purpose, fostering unity and community, and providing opportunities for success.

Developing, nurturing, and repairing culture, community, and morale yield numerous benefits for a business and its stakeholders, including increased productivity, improved collaboration and communication, higher talent acquisition and retention rates, advanced innovation and creativity, elevated brand image and customer satisfaction, enhanced well-being, reduced conflicts, and increased business resilience.

If you'd like to make positive change in your business today, I'm here to help and you can reach me at kayleen@ripple.net.nz or on 027 647 5000.