Employer Brand

How your business is perceived as a place to work and grow. Attract, engage, and retain the right talent by showing your culture, values, and opportunities authentically.

The Challenge Businesses Face:

Many businesses struggle to attract and retain top talent, even when pay is competitive. Messaging about what it’s like to work in the business can be inconsistent or unclear, recruitment processes and onboarding often fail to reflect the culture you want, and managers and teams feel the pressure of high turnover.

Why This Matters:

Your people are the engine of your business, and a weak or inconsistent employer brand slows growth, impacts morale, and increases recruitment costs. Candidates and employees notice when promises don’t match reality, which affects reputation and engagement.

How Ripple Helps:

We work with your team to define an authentic employer value proposition, optimise recruitment marketing and onboarding, and align leadership and team behaviours with the culture you want to live.

The Outcome:

The business attracts and retains people who align with its values and culture, recruitment stress and costs are reduced, and the team and brand work together to create a consistent, positive experience.