Creating Your Employer Brand & Value Proposition
Unlock the full potential of your organisation's identity through designing your Employer Brand (EB)and Value Proposition (EVP). Invest in the power of a strong EB and EVP to propel your company towards sustained success in the competitive talent market.
Be led through crafting a compelling narrative that defines your unique organisational identity and highlights the inherent value you offer to employees.
Develop actionable insights to bolster your employer brand and articulate a compelling value proposition, from strategic branding to cultivating a magnetic workplace culture.
Elevate your organisation's reputation, attract top-tier talent, and foster a workplace environment that resonates with your core values.
Challenges Addressed:
Difficulty in attracting qualified candidates.
High turnover and difficulty retaining key employees.
Staying competitive in the labour market.
Low levels of employee engagement and productivity.
Difficulty in aligning employees with the organisation's values and goals.
Key Results Achieved:
Make the organisation more appealing, helping attract top talent and enhancing the recruitment process.
Create a positive workplace reputation, aiding in the retention of current employees and reducing turnover.
Set the organisation apart, making it an attractive and competitive choice for potential employees.
Create a sense of purpose and belonging, enhancing employee engagement and contributing to increased productivity.
Communicate the company's values, ensuring alignment between employees and the organisation's mission, vision, and culture.
General Format:
This consultative and interactive workshop aims to collaboratively develop a robust Employer Brand (EB) and Employee Value Proposition (EVP) framework that can be further refined by each participant. We suggest following it up with an additional half-day review session before introducing the EB and EVP to the organisational team, allowing for feedback, comments, and securing their buy-in.
Target Audience:
Designing an organisational EB and EVP involves management, leadership, and marketing teams making this training session ideal for all three parties.