Creating Your Employer Brand & Value Proposition

1/2 Day Workshop
Designed for 1:2 up to 1:25
In Person or Online

Facilitator: Kayleen M. Martin

Unlock the full potential of your organisation's identity through designing your Employer Brand (EB)and Value Proposition (EVP). Invest in the power of a strong EB and EVP to propel your company towards sustained success in the competitive talent market.

  • Be led through crafting a compelling narrative that defines your unique organisational identity and highlights the inherent value you offer to employees.

  • Develop actionable insights to bolster your employer brand and articulate a compelling value proposition, from strategic branding to cultivating a magnetic workplace culture.

  • Elevate your organisation's reputation, attract top-tier talent, and foster a workplace environment that resonates with your core values.

 

Challenges Addressed:

  • Difficulty in attracting qualified candidates.

  • High turnover and difficulty retaining key employees.

  • Staying competitive in the labour market.

  • Low levels of employee engagement and productivity.

  • Difficulty in aligning employees with the organisation's values and goals.

Key Results Achieved:

  • Make the organisation more appealing, helping attract top talent and enhancing the recruitment process.

  • Create a positive workplace reputation, aiding in the retention of current employees and reducing turnover.

  • Set the organisation apart, making it an attractive and competitive choice for potential employees.

  • Create a sense of purpose and belonging, enhancing employee engagement and contributing to increased productivity.

  • Communicate the company's values, ensuring alignment between employees and the organisation's mission, vision, and culture.

General Format:

This consultative and interactive workshop aims to collaboratively develop a robust Employer Brand (EB) and Employee Value Proposition (EVP) framework that can be further refined by each participant. We suggest following it up with an additional half-day review session before introducing the EB and EVP to the organisational team, allowing for feedback, comments, and securing their buy-in.

Target Audience:

Designing an organisational EB and EVP involves management, leadership, and marketing teams making this training session ideal for all three parties.

Kayleen Martin