yOUR TEAM yOUR BRAND - Crafting yOUR CUSTOMER Brand
2x Half Day Workshops
Designed for 1:7
In Person or Online
Facilitator: Kayleen M. Martin
PURPOSE
Equip business teams with practical tools to ensure they consistently represent the Customer Brand. Translate your brand promise into everyday actions and behaviours across your team.
OVERVIEW
Your team is the living expression of your Customer Brand. Any inconsistency in how team members act, communicate, and interact with customers can impact brand perception—and your bottom line. Delivered over two focused half-days, this workshop gives leaders practical strategies to align recruitment, onboarding, performance management, and team behaviours with your customer-facing brand. Interactive exercises, real-world examples, and actionable frameworks ensure your brand comes to life in every customer interaction.
KEY TAKEOUTS
Understand how team behaviours shape customer perception of your brand.
Embed your Customer Brand values into daily team actions.
Identify gaps in alignment and implement strategies to close them.
Equip leaders to drive consistent, customer-focused behaviours.
Develop a practical plan to integrate recruitment, onboarding, and team development with your Customer Brand.
WHAT THIS LOOKS LIKE IN PRACTICE
Exercises that map Customer Brand values to specific team behaviours.
Case studies showing the real impact of aligned vs. misaligned teams.
Guidance for embedding brand into recruitment, onboarding, and performance processes.
Frameworks for feedback, recognition, and development that reinforce brand-aligned behaviours.
A personalised action plan for immediate implementation, so every team member embodies your Customer Brand.
ALIGNMENT TO OUR BRAND PERSONALITY
Ripple Recruitment workshops are practical, hands-on, and people-focused. We bring clarity, structure, and kindness, helping leaders turn their Customer Brand into tangible behaviours across the team. Leave confident that your team consistently delivers experiences that strengthen your brand.
